SEO vs. SEM: Why SEO Is A Better Investment than Paid Search

Look, don’t get me wrong. Paid search, or SEM, is often a necessary addition to your digital marketing strategy. It’s a jungle out there, and sometimes the rare flower…

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SEO vs. SEM: Why SEO Is A Better Investment than Paid Search

Look, don’t get me wrong. Paid search, or SEM, is often a necessary addition to your digital marketing strategy. It’s a jungle out there, and sometimes the rare flower…

The Complete SEO Guide for Lawyers

Looking to drive more online traffic to your law firm? Using SEO (search engine optimization) to get your firm’s website to the top of Google is one of the…

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Shannon McGuirk: How to do Great Digital PR on a Limited Budget

Digital PR is essential to business growth and development — whether you’re looking to attract new customers, potential investors, raise your company’s profile, or increase…

How to Generate 3x More Leads and Optimize for Profit With SEO

In this article, I will show you how to use your own data to find the profit centers of your website and where you need to focus your resources to make more money from your…

The Advanced Guide to Keyword Clustering

The Advanced Guide to Keyword Clustering

To grow your organic traffic, you need your content to mirror the reality of what users are actually searching for. Your content planning and creation, keyword mapping, and…

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The Value of Zero: 4 Steps for Google Featured Snippet Optimization

Featured snippets have been the buzz in the SEO spaces because of the unique opportunity they offer. This question-and-answer feature in Google offers lower-ranking pages…

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Rich Snippets

Rich snippets are additional information, images, or data that appear in a search result.  A typical search result will only show the meta title, URL, and meta description…

What is the Difference Between Crawling and Indexing?

Crawling and indexing are two distinct things and this is commonly misunderstood in the SEO industry. Crawling means that Googlebot looks at all the content/code on the page…