Increase in software trial conversions
Increase in organic traffic in 5 months
Increase in ranking keywords
To reverse significant declining trends and help Maptive to grow significantly, a holistic SEO strategy was needed.
In order to best understand the current environment, and all of the opportunities and challenges working against us, we used our proprietary Strategic SEO Game Plan process: to determine what the overall opportunity is, what the scope should consist of, how long it might take to achieve results, and how this effort would improve Maptive’s bottom line.
The goal was to develop a comprehensive approach around on-page content strategy and optimizations that supported their biggest opportunities, as well as driving high-value, targeted backlinks to these key pages and to the website as a whole.
First, a website audit was performed to better understand the current roadblocks for indexation and user performance. Once these items were fixed and updated, an advanced SEO strategy began that included the following:
This Game Plan provided in-depth knowledge as to what the ongoing and holistic strategy should be, to ensure focus and priority were set on the highest opportunity areas. This, as well as executing the ongoing strategy, led to the fantastic results presented below.
Organic conversion rate saw an overall increase sitewide by 15% during the active months of SEO strategy from year one to year two.
Organic traffic increased by 101% during the first active months of SEO (June – October)
(Organic traffic trends continue to increase month-over-month.)
The following URLs are a few examples of specific pages on the Maptive website that were updated to fit the criteria of the strategy and opportunity. These example pages (plus many more) have now become a success story for the website and a force to be reckoned with for competition.