Due to the competitiveness of the business loan industry, a comprehensive SEO strategy was the primary way to increase the company’s visibility in search engines. Existing pages on the site needed to be re-optimized, new pages targeted at previously unexplored high-volume, low-competition keywords needed to be created and the site needed more high-quality authoritative backlinks pointing to it.
Sure Oak identified keyword phrases that had the most opportunity to rank on the first page of Google and generate clicks. Some aligned with existing pages; others required new ones. But, in only a few months, the pages targeting those keywords started to see significant improvements on Google:
The improved rankings resulted in an influx of leads from organic search. In fact, the number of leads AdvancePoint Capital received from organic search more than quadrupled in only four months.
Although increasing the number of leads from organic search was one of our biggest goals, it wasn’t the only one. The other goal was to increase their website’s authority. We accomplished that too, by implementing a comprehensive link-building strategy comprised of both contextual and scholarship links. Our link-building campaign helped increase the domain authority of their website from 20 to 28.
Total organic keyword rankings grew by 200% from March – October.
Total number of clicks increased 100.8% from March – July.