Challenges: CellWaves struggled from a lack of important high-conversion keyword visibility in organic search, as well as relevant traffic to the website.
Goals: Increase overall organic visibility through the improvement of targeted keyword rankings with a high conversion rate, as well as increase relevant traffic to the website.
Services Provided: On-site SEO, content creation, link building, technical auditing
Cellwaves faced a challenge due to their highest-converting keywords having high competition, so they needed an in-depth content strategy paired with on-site optimization and off-site link building techniques. (Discover your rank with our free Google Ranking Tool.)
Sure Oak partnered with Cellwaves to determine the biggest content opportunities, and we developed five targeted pages that would provide strategic benefit, as well as deliver high-converting traffic to the website overall.
Additionally, we focused on a .EDU scholarship link building campaign to secure highly-authoritative backlinks to the Cellwaves website.
17 important, high-conversion keywords were identified and targeted for content initiatives and link building.
Created 5 comprehensive content pages targeting specific topics and keywords:
The results above include the #1 main targeted keyword phrase (cell tower lease) for the client’s website/business. This keyword sits consistently in the 8th position on page 1 of Google.
To further expand on the highlighted positions above, each targeted keyword and its corresponding September 2018 rank can be found below: