As experienced inbound marketers, Responsify had specific goals when approaching Sure Oak SEO for help. They sought to increase their domain authority to 30. By having a specific goal in mind for domain authority, they aimed to get a lift in high-intent keywords and an increased presence on search with competitive key phrases that are most relevant to their target customers so they could see increases in revenue from site traffic. To help increase their authority, Responsify needed link building strategies around the services and industries they already serve. Due to their time being maxed out on serving their clients, they also needed assistance executing thought leadership pieces on high authority websites.
Before any link building could begin, Sure Oak SEO completed a technical audit to their website and its existing content along with extensive keyword research. In a series of recommendations, new keywords were identified and keyword density was also implemented to drive more incoming traffic. To increase their brand awareness and domain authority, a variety of link building strategies were executed. Once they established citations and SERP stacking as foundational links, the focus went to powerful editorial links around their main targets:
Guest posts were written on Responsify’s behalf by Sure Oak SEO and placed on high authority websites to help increase their domain authority and awareness with their ideal audience.
In addition to the powerful editorial links, Sure Oak SEO also ran a scholarship campaign which helped to acquire 80+ .edu links. These links are typically websites with high trust and authority, helping to boost the website’s domain authority and trust significantly.
“It had an overwhelmingly great response which directly linked back to our site from a number of high-quality educational sources and universities,” Edmund says.
Since working with Sure Oak SEO, in just six months Responsify’s domain authority reached 30 as they hoped for, increasing by 87.5% with over 345 linking domains.
Ranking keywords increased nearly tenfold with over 1,500 keywords. A 582% increase in organic monthly traffic over the previous year.
Organic monthly users compared to the previous year increased by 810%.