Life Coach Spotter
The client wanted to rank higher on Google and get more traffic to make more money. Previously, many tactics were tried that barely moved the needle, such as: broken link-building, competitor analysis, link reclamation, and guest posting. They wanted a massive increase in targeted traffic, but how could they get it?
The Solution: A Multi-Strategy Approach
We used a multi-strategy approach to “fire on all cylinders”. There are multiple ways to earn white hat backlinks, so we wanted to take a full-on approach. Here are some of the primary strategies that we employed:
While infographics are an “old” strategy, they are incredibly effective because:
We create the infographic around the keyword you want to rank for, and then get it shared on multiple websites.
Comprehensive Content Guides
To rank high in search engine results page, you need real, high-quality content that will engage users. As Google’s algorithm gets more sophisticated, they can actually track user engagement. The old days of writing thin, junky content are over. Think long-term with high-quality that users are looking for.
70,000+ Words of High-Quality Content
We’ve written over 70,000 words of high-quality, on page content. The more content you have, and the higher quality it is, the higher are your chances of ranking higher.
We use our connections to journalists and reporters who are looking for an expert at your company to quote and link to. We’ve earned links from multiple, high-authority outlets, such as The Huffington Post, Prevention Magainze, LiveStrong, Bustle, Business News Daily, Safe Bee, The Active Times, Long Island Pulse, and more.
We’ve earned links from resource pages because the content we’ve created is worth of it.
Keyword: “spiritual life coach”
Results: From position 57 to 1.
Keyword: “online life coach”
Results: From position 28 to 5.
Keyword: “how to find yourself”
Results: From position 45 to 6.
Keyword: “feeling lost”
Results: From position 72 to 10.
“Link-Earning” vs “Link-Building”
We know that “link-earning” is far more powerful than the traditional “link-building”. Why? Because when you create rich and high-quality content that other websites want to link to, they will naturally create backlinks for you. This creates far less resistance and is much more effective. “Link-building” is by definition not white hat, since to “build” a link you would manually place it on a website that you can control and manipulate. But “link-earning” means that you deserve the link, and it is freely given to you by other websites.
Multiple High-Authority Domains
It’s important that you earn links from multiple domains, rather than just multiple links from the same domain. This ensures that many other websites are “voting” for your website. We measure the authoritativeness of a link with the Moz metric of “domain authority”. Backlinks earned from higher domain authority websites will help you rank higher and get more organic traffic.
Getting backlinks to your website in a legitimate and white hat way is the biggest challenge in SEO. This is because you cannot force or coerce other websites to link to you. Moreover, if you “build it”, they will not come, because you have to manually outreach to other websites and let them know about your great piece of content. However, asking for links won’t work, because website owners need more incentive to link to your content.
To make that happen, we work diligently to build relationships with websites, so that they not only “like” us as friendly, nice, helpful people who are fun to talk with, but so they also see we have something really cool to share.